Macondo – conceptual web design
The conceptual electronic presence of the Macondo café on Hoxton Square (London)
The conceptual electronic presence of the Macondo café on Hoxton Square (London), this was the first website design of the Macondo which lasted for quite some time from August 2005 to November 2007.
The evolving color of the background was setting the stage along with a post mixed record of the ambient sound – giving a sort of strange pre-impression of being at the café. The website was purely informative: it had only text and no seductive pictures, since the idea was for people to be there and not in front of a computer screen.
They since moved off of this identity track Daniel Mair and I designed.
the background color used a 10×10 gif animation
