A poster visualising its own financing process
A few months ago Anna and Mia from Gasworks kindly proposed us to design the poster for the NODE.London spring 2008 season.
NODE.London is a rather loose associations of individual artists, designers and media practitioners, as well as private and public institution who act collaboratively in order to attract both public and medias attention towards the digital culture they create and produce. The concept of having such a node is a very attractive concept, especially being given that the action are taken collectively in a very democratic process of discussion and vote.
For this poster we wanted to reflect the process that helped produce the poster: everyone presenting an event on the poster was participating to the cost of the production. The poster ended up with 21 events, each of which were presented in a rectangle of the same exact dimensions; an egalitarian layout wherein the size of each event description is determined in inverse relation to its length: the more you speak at length the smaller the text will be - this, in order to preserve the visual rights of the neighbouring events.
* Quite obviously the text has been set in a rather daft way, using software’s automated composition, like people do for an office note on a coffee machine.
** Anna and Mia commissioned us also to realise their electronic presence extension: Pipeline; a clone of the R-Echos project aiming at republishing material generated by their exhibition and artist in residence programs.
*** In some ways, one could also put that the size of each hierarchical element was designed depending on the amount of characters inside it. This process is quite close from experimentations like the Sun Tzu series. The beta version of the next publication arrived and we are working on a future release of a few specimens.